When Jeff Rudes started J Brand in 2004, he had a vast knowledge of the market and more than 30 years of experience in the fashion industry. His vision for the brand was to create jeans with such a perfect fit that they followed the contours of the body. When the jeans were released, they became an immediate success with both consumers and celebrities, as well as influential fashion editors. J Brand was the first brand to introduce the trend of dark colors onto the market.
J Brand creates classic and sophisticated jeans with an emphasis on fit, timeless design, and on inspiring women not just to look but to also feel beautiful in their jeans. J Brand has been successful with this mission with a winning combination of style, comfort, and sensuality.