French brothers and owners Laurent and Arik Britton’s background in music is reflected in their design. By running their family company, they gathered experience in the fashion industry and took the decision to launch their own collection in 2004.

IRO’s concept has been shaped by two men with the same goal; to create a natural look for the urban woman by offering her the opportunity to choose from stylistically pure, yet bold garments that are easily adaptable to both everyday and party use.

IRO has grown from small and intimate into a fully-fledged brand coveted by all women who look for relaxed, luxurious garments with an attitude. The brand is characterized by an accessible style that gives you major opportunities to create a personal style. IRO is sold at prestigious department stores around the world.