Ida Sjöstedt

Ida Sjöstedt was born in Stockholm and later moved to London where she obtained a degree in Fashion Design at the University of Westminster in 2000. She launched her first collection during Stockholm Fashion Week in 2001 and has since continuously held exhibitions in both Sweden and Paris.

Tasteful kitsch is one way of describing Ida Sjöstedt’s design philosophy. The goal is to create beautiful, sexy clothes for women who don't take the expression “all dressed up” too seriously and who see fashion as something cool instead of as a “must”.  

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