Ugg
In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and a dream. The beaches of Southern California had long been an epicenter of a relaxed and casual lifestyle that Brian felt was a perfect market for his brand. By the end of the 90's, celebrities and those in the fashion world took notice of the UGG brand and were embracing a more casual lifestyle where the UGG shoes became one of the symbols of this new lifestyle.