Ugg

In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and a dream. The beaches of Southern California had long been an epicenter of a relaxed and casual lifestyle that Brian felt was a perfect market for his brand. By the end of the 90's, celebrities and those in the fashion world took notice of the UGG brand and were embracing a more casual lifestyle where the UGG shoes became one of the symbols of this new lifestyle.

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