Colorful StandardColorful standard is a company that stands for simplicity, quality and sustainability. Without focusing on trends or seasons they choose to focus on uncomplicated and simple design when they create these colorful yet basic garments. All garments are made from 100% organic cotton and all accessories are made from 100% Italian extra fine merino wool. Timeless classics made with care will likely never go out of style. The beauty in a perfect set of basics is that you can dress it as you please, forever occasion.