Bally

Born in Switzerland in 1851, Bally is one of the world's longstanding luxury brands. Today the brand offers unique designs across accessories, ready-to-wear and eyewear - driven by strong and retro aesthetic. In January 2022, Bally welcomed Rhuigi Villaseñor as Creative Director. Rhuigi is the Founder, CEO and Creative Director of Rhude, since 2015. The vision of the collaboration is to introduce a new visual language to Bally campaigns - a mix of bold sophistication and sensuality, expressing Rhuigi’s modern vision of luxury. Bally dares to be different, always designing with longevity in mind. They engineer functional fashion that breaks boundaries and embraces a multitude of cutting-edge technologies to
maximize the possibilities of fashion.

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