Designer Karin Jimfelt-Ghatan met Per Holknekt, a true jack of all trades, in 2002. The Odd Molly brand was born on the same day and has since grown into what can be described as an international fashion miracle. The basic idea was to let intuition lead design without any inhibitions in order to convey a beautiful and positive image to women. By using keywords like love, courage, and integrity, the wearer must be able to feel as fantastic as she looks. This value base has accompanieddd Molly since the very beginning and is part of everything it does. The design must be unique, personal, courageous, feminine, and pretty. The fabrics consist primarily of natural materials like cotton, wool, silk, and leather. Needlework and embroideries give Odd Molly´s garments an exclusive feeling.