Since the label Dagmar was launched in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised by the fashion industry in Europe, United States and Asia. The company is run jointly by three sisters – all with notable background within Swedish and international fashion industry.

 The design is characterised by a style best described as unconventional and sophisticated. The garments from Dagmar stand out with their unique combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The feeling, the colours and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Many of the garments are handknitted or have added hand-made details. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections. The principal source of inspiration – and muse – is the sisters’ late grandmother by the name Dagmar.