Since its launch in 2008, Current/Elliott has clearly raised the bar for denim. The brand is created based on a love of vintage denim and its American roots. The collection is timeless and clearly shows its respect for the history of denim. Every garment contains a historical reference as a tribute to its origin.

The vision is to create collections that are wholly made up of denim and to harmonize innovative ideas, new talent, and unique concepts that result in well-made products. Stylist duo Emily Current and Merrit Elliot work as consultants together with the CEO, Serge Azaria, and a strong design team to ensure the achievement of this vision.