The Acne creative team was established in Sweden 1996. A year later, they designed 100 pairs of jeans in unwashed denim with red seams. These became very popular, and several shops bought the products. The following year, Acne launched their first collection. Acne combines an innovative jeans design with a versatile wardrobe for both men and women, with a range from simple basic tops to tailored jeans, luxury accessories, and shoes. Acne's philosophy is to design clothes that develop and reinforce the wearer's style and personality. Each of the brand's collections is intended to create a concept where each garment can be worn separately yet together with other brands, thereby creating an individual style. Great weight is attached to quality, material, design, comfort, and durability.