Freebra was founded in 2005 by Erika Bonér and Robert Edvardsson. Erika, who has always loved fashion, felt the lack of undergarments that fit for clothes with a deep neckline, open back or strapless tops. This led to her along with Robert coming up with the idea for the brand Freebra. Freebra is a Swedish brand that offers a wide range of strapless bras and accessories that will make you secure the best possible outfit. Freebra want you to feel confident and be able to wear whatever you want. Parties. Weddings. Everyday. Go backless with Freebra's different strapless bras. Lift your assets with Freebra Lift-Up or fill your bra with our special silicone Push-Up Pads.