Anni Lu

The Danish jewellery brand Anni Lu was established in 2003 by Helle Vestergaard Poulsen. With an art director background working at some of the most prestigious Danish fashion magazines Helle knows the zeitgeist which is also reflected in her delicate handmade jewellery. The Anni Lu signature is colourful and fashionable – and with beautiful and surprising colour combinations. Anni Lu is named after Helle´s mother named Anni and Helle´s daughter named Luella.
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