AdidasAdidas was founded in 1949, in Germany, by Adi Dassler. Initially Adidas only created shoes for athletes, which they have continued to do for decades after. In addition to sporting goods, now Adidas also creates products for fashion-conscious consumers. Adidas is characterized by three lines, which was developed short after the founding of Adidas. These three lines can now be found on many of Adidas clothes and shoes. Through the years, Adidas has had various collaborations with different designers, including Yohji Yamamoto and Stella McCartney. They have also been creating campaigns with several sports stars, including David Beckham.