Wakakuu has partnered with mental health organization Mind Sverige and launched an initiative aiming to raise awareness about mental illness and the stigma it is often associated with. Mental health issues are real illnesses that often cause people to suffer in silence and unfortunately there is still stigma associated with it. Together with Mind we take steps to bring stigma out of the shadows.

For the initiative, Wakakuu invited illustrator Elin Krönström to co-design a limited edition of Wakakuu’s bespoke totebag, creating a unique expression in connecting art and fashion. The totebag is available online and in the Wakakuu store in Hovås, Gothenburg. All sale proceeds will be donated to Mind Sverige.

Read more about Mind Sverige

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